Madrid, July 1, 2025. With summer approaching and plans for the second half of the year underway, INSTORE, a company specializing in the production and installation of retail projects, is launching a campaign under the slogan: “Your next project already has a date. What about a supplier?”
The campaign is designed to support premium and luxury brands, as well as agencies, in executing window displays, pop-up stores, and brand events as the year progresses. Over the next four months, INSTORE will roll out a series of initiatives, including real-life case studies and inspirational examples, to emphasize that ideas need to be brought to life, and the time to do it right is now.
“We know that many brands are already planning their activation calendar for fall and winter, but often the production partner is left until last. Our proposal is clear: we want to be seen not only as a technical supplier, but as a strategic partner from the outset.” explains Mariano Lucas Morales, CEO of INSTORE.
The campaign aims to make an impact through social media, digital media, mailings, and audiovisual pieces, combining a minimalist visual style with clear and direct messaging.
With over 30 years of experience in the sector, INSTORE has worked for premium and luxury brands and agencies, positioning itself as a benchmark for excellence, efficiency, and personalization in the retail environment.
More than 25 years ago, they began in the window dressing, decoration, and shopfitting business. Soon, they expanded their services to include printing, signage, and posters. As client demand grew and projects became increasingly complex, the company underwent a structural transformation. They established their own carpentry, metalwork, signage, and printing workshops, which led to the creation of INSTORE.
In 2013, they finally settled in Madrid, taking full control of the business and executing comprehensive projects. This integrated approach allows them to manage every step, including design, production, and installation, ensuring high-quality and agile service without relying on third parties. Recently, they have added the development and integration of digital projects in stores and businesses to their portfolio, launching an exclusive solution called Retail X360. With this solution, they support the creation of unique and impactful experiences for customers.
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